Mediae Company, that focuses on Media for Education and Development in Africa, has successfully broadcasted a tailor made farming show to the East African Countries. The broadcast program Shamba Shape Up is an interactive forum for farmers where a farmer is featured and is able to get extension services needed to help him/her achieve the yields that they desire from their farms. The access to information and education in agriculture is nowaday facilitated by the Kenya’s mobile penetration that stands at 82% with an expected rise to 90% before 2030, as experts have predicted. The current access to mobile technology in the country fostered the launch of several initiative that make use of ICTs to help farmers in different ways, like iShamba.
